Ohio Lottery
MILLIONAIRE FOR LIFE
Project Information
[Placeholder copy — replace.] The Ohio Lottery introduced Millionaire For Life, a new game offering players the chance to win a lifetime of guaranteed payouts. We built a campaign that made the dream feel within reach, translating a once-in-a-lifetime prize into an idea Ohioans could picture for themselves — and acted on across broadcast, social, retail and out-of-home.
- Consumer Research
- Brand Strategy
- Advertising
- Design & Production
- PR & Social
- Data & Analytics
- Media Planning & Buying
A LIFETIME PRIZE,
MADE REAL
[Placeholder copy — replace.] We turned an abstract jackpot into everyday moments Ohioans could imagine for themselves, told across social and supporting print.
Results
OHIOANS PLAYED
FOR A LIFETIME
+33%
Increase in Sales in the First Three Weeks
+14.5%
Increase Year-to-Date
[00]%
Placeholder Metric